We launched this fund to further our La Mer Blue Heart initiatives, which help support ocean conservation and restoration efforts around the world.
RESTORATIVE OCEAN FARMING
Our support for GreenWave
GreenWave scales the regenerative ocean farming model across North America by partnering with fishermen, Indigenous groups and other under-resourced coastal communities directly affected by climate change. With a grant, we’re supporting their goal to plant one million acres of regenerative crops over the next decade.
YOUTH
EMPOWERMENT
Our support for EarthEcho International
EarthEcho’s OceanEcho 30X30 initiative aims to build a global youth movement to protect 30% of our ocean by 2030. Key regions of focus include the Galápagos, Antarctica, coastal California and southeast Florida.
Together, we also launched the Future in the Bag campaign, working with local communities across the United States to reduce the use of plastic bags.